STEPS FOR THE SUCCEED.
In this post, we are going to explain from our own point of view, some advices or strategies that restaurants should take into account to succeed.
Points to succeed.
LOCATION: where they are going to establish the restaurant. Restaurants that are in main streets or crowded places will have more succes that those ones that maybe are in unknown streets.
It's not the same a restaurant located in the centre of Barcelona, that another located in a street where nobody cross it.
PRICE- DEMAND: they have to study the people that are in the area, to establish their prices. Depending on the location of the restaurant, the prices will be lower or expensive.
This step is very important because if your prices are very high, the customers won't enter to your restaurant, and they will prefer to stay at home, or go to a cheapest one.
And the same happen if the people has a high level, if you open a restaurant in a high neigbourhood or in an important street, you have to adapt your prices. Because if the price is very low, maybe people could think that this restaurant have not quality enough.
PROMOTION AND GOOD PROFESSIONALS: there are cases of good restaurants that had to close because of the low promotion, or maybe they didn't invest in promotion. For that reason, promote well your restaurant will help your business to be successful.
You have to have also, good and polite employees. And this is very important because they are the image of the restaurant, and if only one employee is unpolite or rude, the whole restaurant will have a negative image.
ESPECIAL OFFERS/ DISCOUNTS: To attract the people to your restaurant you have to do some especial offers or discounts. You have to ask yourself : Why clients will choose my restaurant?, and think of new ideas or offers to be different from the other ones.
ADAPT TO THE CURRENT SITUATION: With the crisis that we have here in Spain, many restaurants had to adapt their prices to the current situation maybe reducing the prices and their costs to survive. This is also important because if your prices are very high and you don't have enough customers you won't take enough money to pay your bills and your employees and this mean, that you will have problems and maybe you have to close the restaurant because of the lack of clients and money.
ATTRACTIVE MENU: Although you decide to create your restaurant with a daily menu, this menu has to be attractive because people feel attracted with what they see. If the dishes that you offer are written very simply this don't attract but if you put the same dish in other words or more elaborated this change and the people wants to know what is it.
This are some strategies that before looking for some information we decided that are quite important when you decided to open a new restaurant, and also for those people that already have their own restaurant and want to be more successful.
Do you think that nowadays restaurants are following these different steps ?