EAT LIKE AT HOME!
As you can know, Nostrum is the name of a company which sell good-price meals, called Home Meal Replacement.
Nowadays
there are 44 restaurants-shops in Barcelona and nearby. The shops are good located, in different areas
but they have one thing in common that is that they are in crowded streets. The
shop has two parts: one is where the clients buy the products that are show in
the display case; the other part is the degustation area, where the client can
eat which he has bought.
The
philosophy of these establishments is that they sell quality, price, time and
variety. Talking about variety, they have different dishes which the client can
choose such as salads, rice, pasta, soaps, vegetables, omelettes, meats, fish,
cannelloni and different types of croquettes.
There
is a newness that is the option to have the client target which allows you to
buy this dishes with a lower-price, like 1€, 2€ and 3€. It’s a strategy that
has attracted attention to a lot of people, because you can it for four or five
euros and that in this crisis time it’s very attractive. Some clients that are
interviewed by TV3 news said that is a pleasant and good place, which the
manner is also nice and it’s fast.
Quirze
Salomó, the General Director of Nostrum said that what they has only do is to
know how adapt to this new situation, because the people, nowadays buy time and
not quality, but if you buy time and also quality, like going to buy in Nostrum,
you’ll be more satisfied.
This
strategy has done that appear more interest groups than before. There are more
competitors that sell home meal replacement, like in the supermarkets, some
restaurants has the menu to take away, caterings. They are always fighting by
the price and the quality is forgotten.
Do
you think that having the strategy of low - price and quality meals is better
than other ones? Have you ever buy in this type of shops? What do you think
about this newness?
This kind of marketing is a good strategy of catching the attention of the costumer. It's also a very good oportunity to make known the product and its quality, as well as promoting the mediterranean diet. I think that in this case it works.
ResponderEliminarI've bought several times in this type of shops and I can say that, compared with other similar shops, quality-cost relationship is worthy.
I think this kind of shops is useful for the modern way of life. I suppose that the main part of customers might be young people who don't like or want to cook, and prefer to eat in a good way at a reasonable price. Others could be people who work near the shops and don't want to spend a lot of money.
ResponderEliminarI've never bought in these type of shops, but they're good looking and promote health throw the meals.